After a big 2023, make no mistake: Artificial intelligence is here to stay

A year after ChatGPT burst onto the scene, real estate professionals told Inman that AI and AI-backed companies are on the way to becoming a baked-in part of the modern real estate business. Continue reading

ChatGPT and Python: This dynamic duo will redefine your marketing

Author and trainer Bernice Ross writes that the addition of Python to the already-robust marketing capabilities of ChatGPT creates a winning combination for your 2024 content planning. Continue reading

Mark McLaughlin: Client trust is all that matters — all else is ‘noise’

Compass’ chief real estate strategist is speaking this week at the brokerage’s annual RETREAT on “The Future of the Industry and Client Representation.” In a recent conversation with Inman, he shared insights and predictions. Continue reading

As objection handlers come under fire, these 7 ChatGPT ideas hold up

Although you need to be careful with ChatGPT and other AI platforms, they can offer a great resource for idea generation. We asked for ideas on handling objections and got some surprisingly solid suggestions.
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5 fresh, must-try ChatGPT strategies for next-level results

Artificial intelligence tools like ChatGPT provide unprecedented leverage when you know how to use them effectively. Jimmy Burgess and Andy Beal offer strategies to help you make the most of this game-changing tech. Continue reading

Compass adds new AI marketing tool to its tech platform

The new tool comes during a year of heightened interest in artificial intelligence. It’ll help agents write listing descriptions, craft social media posts and more. Continue reading

5 AI tools agents swear by in today’s market

The future is here, writes Jimmy Burgess, and AI is the vehicle. Take advantage of the opportunities it provides for smart growth in every area of your real estate business. Continue reading

4 outside-the-box uses of AI that could change real estate

Everyone’s talking about chatbots. But three experts at Inman Connect Las Vegas explored AI’s other cutting-edge applications for agents during a panel on Wednesday. Continue reading

AI will bring tremendous change — someday in the distant future

Artificial Intelligence could make lending more efficient, though the most radical developments may still be decades away, two tech leaders said Wednesday at Inman Connect Las Vegas. Continue reading

Katie Lance: ‘We’re in a big moment with ChatGPT and AI’

At ICLV, the social media consultant offered a prescription for using AI and ChatGPT in your real estate business, from marketing to customer service to automated lead gen. Continue reading