How much money do you need before starting in real estate?

Executive Chris Heller shares his best advice for budgeting for your new career in real estate. Saving smart is the key to positioning your career for sustainability in any market. Continue reading

Down market may call for smarter marketing, OJO exec says

Chris Heller talks about the tech opportunities brokerages are overlooking ahead of his upcoming appearance at Inman Connect New York next month. Continue reading

Need clients? Here’s how to capture and convert the 6 major buyer types

Converting leads into clients isn’t easy, but knowing various types of clients and how to market to them will help. Chris Heller offers step-by-step strategies for capturing and converting the leads you need now. Continue reading

When is the right time to get licensed in other states?

If you’re looking for an opportunity to expand your service or to take advantage of relocations to and from your area, licensure in multiple states may be the right option. Continue reading

Recruiting season is afoot. 10 brokerage red flags to watch

Finding the right broker is an essential step in growing your real estate business. Chris Heller offers the warning signs to watch for when it’s a bad fit. Continue reading

5 foolish financial fails (that could cost you everything)

Whether it’s budgeting, taxes or managing expenses, real estate agents need to pay close attention to money matters. Chris Heller outlines the five financial factors you may be overlooking. Continue reading

Never created a real estate budget? 11 smart-money tips to help

In real estate, nothing is guaranteed. Plan ahead, and build good financial habits with these essential budget tips to weather the many seasons of the real estate market, Ojo Labs’ Chris Heller writes. Continue reading

Zillow in 2022: How one of the biggest names in real estate recovers from its biggest stumble

Zillow started 2021 ascendant but finished by bowing out of iBuying. The coming year will test the portal’s ability to pivot. Continue reading

Redfin in 2022: Does slow and steady ultimately win the race?

Redfin is an iBuyer, a brokerage and a portal. But the company is also known for taking a more conservative approach to growth than some rivals. Continue reading

OJO exec Chris Heller joins robotic letter writing startup’s board

Audience.co mounts a real pen on a robot to create notes that appear to be written by a human hand. The company says this increases their effectiveness for lead generation. Continue reading