NAR’s sexual harassment spin isn’t fooling anyone. Here’s why

In the days leading up to The New York Times exposé, NAR left a virtual bread-crumb trail for digital damage control around the topic of sexual harassment. Christy Murdock shares the messaging and how to avoid a PR nightmare. Continue reading

Will profit share cuts drive agents back to Keller Williams’ arms?

This week in The Download: Keller Williams President Marc King warned that agents who’ve left the company will see their profit-sharing slashed unless they boomerang within six months. Continue reading

How to counteract Gary Keller’s latest recession prediction

In opening remarks at Keller Williams’ Agent Mega Camp, Gary Keller predicted a “rolling recession” in 2024. What is it and what does it mean for you and your clients? Continue reading

Is your next listing stuck in incognito mode? The Download

Could Clear Cooperation be the problem when it comes to the years-long inventory shortage? Actually, yes, according to industry analysts. Continue reading

How a controversial TikTok spurred investor pushback: The Download

When a TikToker claimed that an entire neighborhood was up for sale, the portfolio listing sparked a debate over displacement and institutional investment. Continue reading

Has Compass cracked the repeat and referral code? The Download

On today’s Download, check out Compass’ new tracker tool, then check out some of our best recent advice on keeping those past clients percolating through your pipeline. Continue reading