It ain’t over ’til it’s over: Jury’s still out on discounted real estate services

How do consumers find a transparent picture of what they’re getting when they sacrifice service over price? The short answer is that they don’t. The new business models may be winning over some segments of customers, but the overall war for their heart… Continue reading

Lead gen game-changer: How geographic layering is growing my business

What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column on Inman, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how L… Continue reading

What professionals make the best recruits (and how to find them)

While most people vacation during the summertime, right now is the best time of year to recruit some of the most dependable and profitable agents you can hire. Who are those people? Find out here. Continue reading

Big changes are coming to Fannie and Freddie … beware

Last weekend the Federal Housing Finance Agency announced the first in a likely series of changes at Fannie Mae and Freddie Mac. Continue reading

5 bad behaviors that will land you in Realtor court

Bad behavior and violations of any of the 17 articles in NAR’s Code of Ethics can result in an ethics complaint, where a Realtor may have to appear before their peers at a professional standards hearing. Here are five examples of unethical behavior tha… Continue reading

Salesforce nixes gun stores: Should real estate care?

Salesforce is a large business technology company, and its CRM is very popular among real estate agents. The company has decided to stop selling its e-commerce software to retail gun stores. How will real estate respond? Continue reading

Outlook for US mortgage rates remains stable, housing crunch continues

Mortgage rates will remain stable for the next two and a half years, predicts an economist from the Mortgage Bankers Association. But the national housing shortfall continues to be a problem primarily because of the lack of building sites, according to… Continue reading

Same-sex couples face discriminatory lending practices: Study

Same-sex couples were 73 percent more likely to be rejected for mortgages than heterosexual couples, according to an Iowa State University Ivy College of Business analysis. The study looked at home loans granted over a quarter of a century between 1990… Continue reading