Tag Archives: Columns

Your commission’s on trial. Here’s what to know: The Download

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The bombshell buyer commission trial is finally here. We’re making sure you’re all caught up before it begins this week. Continue reading →

We’re in the middle of a perfect storm. But clearer skies are ahead

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According to Brad Inman, real estate pros are facing a host of game-changing challenges to the status quo all at the same time. How we navigate this moment will be remembered for decades. Continue reading →

How to make your constructive criticism easier to swallow

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Fostering a feedback culture sets the stage for greater collaboration and performance improvement across your organization. Luxury consultant Chris Pollinger offers the strategies you need to make it happen. Continue reading →

Real humans are better than artificial intelligence

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Although technology has its place, it simply can’t compare with the human touch when it comes to marketing and running a real estate business. Broker Teresa Boardman differentiates the skills AI is good at from those that you can do better. Continue reading →

Let go of what you can’t control: How to handle unforeseen hiccups

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Even with the best processes in place, things can go wrong. Darryl Davis uses his own real-life experience to help you learn how to handle the unexpected with grace and efficiency. Continue reading →

7 ways to hook first-time buyers (before they’re ready to buy)

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First-time buyers may not be ready to purchase a home right away, but with a little patience you can turn them into lifelong clients. Keller Williams Head of Inclusion and Belonging Julia Lashay Israel offers insights on providing education and informa… Continue reading →

How to turn your Google Business Profile into a lead gen machine

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If you want to raise your profile on the world’s most prominent digital platform, a Google Business Profile is the way to go. Jimmy Burgess offers the secrets to optimizing your online presence with this underutilized marketing tool. Continue reading →