Tag Archives: comehome

How Google could become real estate’s next big gatekeeper

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In this week’s Download: How will you shift your marketing if Google becomes the next dominant player in the online listings landscape? Continue reading →

Why Instagram Stories matter more in a joy-starved market

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Consumers are stressed, and attention is getting harder to earn. From shareable Instagram Stories to Google’s listing tests, it’s trust, not urgency, that is driving visibility now. Continue reading →

Google just entered real estate, but the real shift isn’t about listings

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The next era of real estate won’t be won by whoever displays homes best, Molly McKinley writes. It will be won by whoever understands buyer intent most deeply. Continue reading →

Analyst: Portals like Zillow face ‘long-term risk’ from Google real estate experiment

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Google is displaying real estate listings as search results in some markets — prompting questions about IDX violations and analyst speculation about risks to the portals. Continue reading →

Better’s ‘One Day Mortgage’ product lifts off

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New products and agent partnerships could help Better make the transition from a company known primarily for refinancing to a lender that serves homebuyers. Continue reading →

HouseCanary revives ComeHome as product for mortgage lenders

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About nine months after real estate tech firm HouseCanary turned off its public-facing real estate portal, the company is back with a new search product meant to help banks capture more lending business. Continue reading →

Zillow’s Zestimate now uses photos when valuing homes

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The update relies on AI neural networks that can judge things like finishes and curb appeal. Continue reading →

Nextdoor will now tell you how much your home is worth

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Your Home, as the company is calling the new feature, is meant to be a landing space on Nextdoor’s website and app that shows users how much their home might be worth and how much they might earn if they sold it. In essence, Nextdoor is now providing u… Continue reading →

About face: new Zillow competitor removes all listings

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ComeHome, a new home search portal from real estate predictive analytics firm HouseCanary, has deactivated all of its property listings as of Friday — essentially turning itself off — after multiple listing service executives told Inman they were surpr… Continue reading →