Tag Archives: communicating value proposition

Top 8 bogus or even deceptive things agents say to land a listing

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With current listings well below average market numbers, some agents will say almost anything to land a listing. Team leader Carl Medford lists the top eight things listing agents might say or do to score a deal. Continue reading →

How to craft, hone and rock your elevator pitch

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Marketing expert Jennifer McAlpine shares strategies for tailoring your approach and articulating your value with authenticity. Continue reading →

9 ways to define and communicate your brokerage’s value proposition

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Your brokerage’s recruiting strategy hinges on understanding and leveraging your unique value proposition, then communicating it to agents, writes growth expert Jim Turner. Continue reading →