Compass rolls out ‘Coming Soon’ pre-marketing blitz nationwide

A new marketing initiative by Compass that’s rolled out last week will allow agents to post listings days before they appear on the market. Continue reading

Agents reap the spoils of new technology, not consumers

In real estate, innovations in technology have ignored the consumer. Instead, agents get clever digital marketing tools and backend applications. Continue reading

Design-focused indie brokerage Deasy/Penner acquires Podley Properties

SoCal-based luxury real estate brokerage Deasy/Penner has acquired Podley Properties, an independently-owned brokerage with a team of 175 agents and 20 support staff spread across six offices in Altadena, Glendora, La Canada, Monrovia, Pasadena, and Si… Continue reading

HEAR IT: Reali releases threatening call from Compass agent

Compass confirmed the call did come from one of its agents but declined to provide the agent’s name. The company said it was spurred by an incident were a Reali employee set up a sign advertising its flat-fee services outside a Compass open house Continue reading

Everything a first-time homebuyer needs to know to seal the deal

Affordability is at an all-time low for starter homes, making things tough for prospective first time home buyers to cross over from renting to owning. Continue reading

Questions raised over Compass’ recruiting practices

Multiple real estate brokerages have criticized the way Compass is expanding through acquisitions and poaching top talent. Continue reading

Who wins, loses if market slows

While no experts are predicting anything like the 2008 financial crisis, it’s worth looking at how the real estate industry might fare if the market slows. Continue reading

The naysayers are wrong about 2018’s biggest real estate deal

Mark McLaughlin lusts for opportunity. The Compass deal, the biggest in real estate this year, is consistent with the Pacific Union CEO’s singular vision. Continue reading