Tag Archives: content marketing

Real estate leaders see signs of market thawing

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At Inman Connect New York on Wednesday, Sue Yannaccone and Glenn Sanford talked about positive market indicators and taking care of employees that remain post-layoffs. Continue reading →

In luxury, agents have to level up their brand

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“It’s a different lifestyle, it’s a different language,” Cindy Raney of the Cindy Raney & Team told attendees at ICNY on Wednesday about luxury — and that luxe clients appreciate attention to the details. Continue reading →

Starting from the bottom, 3 star agents share their journeys

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James Harris, Kirsten Jordan and Mia Calabrese shared their journeys from real estate newbies to some of the best luxury agents in the business, at Inman Connect New York on Wednesday. Continue reading →

Want to crush it in real estate in 2023? Get ready to be the educator

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Real estate agents should prepare to point consumers toward information that will help them navigate a return to a normal, slower market, Anthony Lammachia said at ICNY on Wednesday. Continue reading →

3 steps to getting comfortable on camera — and winning clients

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Social media coach Chelsea Peitz shared a 3-step plan for agents looking to find their voices in a video format at Inman Connect New York on Wednesday. Continue reading →

1000watt CEO: ‘No one cares how much or how agents get paid, they only want things to be easier’

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At Inman Connect New York Wednesday, CEO Brian Boero shared insights from a real estate consumer sentiment study it conducted under the self-imposed mandate to “shut up and listen” to what buyers and sellers want from real estate agents.
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Authentic marketing helped launch the careers of these 3 agents

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Matt Lionetti and Tyler Whitman, of The Agency, and Sarah Desamours, of Douglas Elliman, shared their strategies for authenticity on social media with attendees at Inman Connect New York on Wednesday. Continue reading →

Data and multiple listing services: A love story?

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Speakers at Inman Connect New York on Tuesday urged MLSs to adopt new datasets and make sure to share them in ways that are useful to agents and consumers. Continue reading →

Localize to expand its AI tools for agents to more markets in 2023

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A company that powers the home search for buyers using artificial intelligence, generating leads for agents, will enter new markets this year CEO Omer Granot said on Wednesday at Inman Connect New York. Continue reading →

The Umanskys dish on work-life balance and life as reality stars

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“It’s great brand-building,” CEO Mauricio Umansky said of his family’s new real estate reality TV show, “Buying Beverly Hills.” “But more than the brand building, it was just meant to have a lot of fun.” Continue reading →