5 tactics for selling ultra-high-end condos

Picture the home of any successful, high-powered character on popular television and it’s likely you’ll envision a luxury condo. In the current cultural moment, a high-end apartment is seen as the height of city living — literally and figuratively. Continue reading

Keeping It Real: Why it’s time to kill vanilla

On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer shares why now is the time to get out of the box and create content that resonates with your tribe. Continue reading

Too much noise on social media? 5 simple steps for cleaning it up

Cut through the noise and drama online with focused, clear messaging aimed at your ideal clients. When you do your best to rise above it and truly come from a place of contribution, you become more trusted and remembered when the need for your services… Continue reading

Inman Golden I Club accepting nominations through Aug. 23

This fall, Inman will honor the inaugural class of inductees into the Inman Golden I Club. The class will be announced live at Luxury Connect, Oct. 16-17 in Beverly Hills. Find out more about the Golden I Club here. Continue reading

Build your personal brand with social media

All real estate is local real estate. And no platform helps to emphasize that more than social media. As Strategic Creative Director of nm+u, I can say that BHGRE® not only has incredibly strong brand recognition, but it is a brand that resonates with … Continue reading

Keeping It Real: Don’t fall prey to ‘The Blockbuster Effect’

Resistance to change isn’t helping anyone strategize for the future. On this edition of “Keeping It Real,” a recurring series on Inman, Peter Lorimer talks through fearing the unknown and shares his top strategies on staying relevant. Continue reading

Inman Announces the First Round of Startup Alley Participants for ICLV19

Tallahassee, Fla. (June 6, 2019) – Inman Group® announced the first round of companies no more than two years old that will be part of Startup Alley at Inman Connect Las Vegas, July 22 – 26, 2019. Continue reading

60+ homeowner content ideas that’ll keep ’em coming back for more

Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading

4 fears agents need to embrace to truly connect with their audience

Creating truly great content requires something we often try to avoid at all costs: vulnerability. Here’s how to embrace that vulnerability and get over your fears to connect with people on a deeper level through your content. Continue reading