Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading
If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading
Tech tools, such as social listening and customer relationship management software, allow agents to use data in real time to make informed decisions about both marketing and sales of properties. Continue reading
Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading
Whether you are a real estate enthusiast, an aspiring homeowner or simply in the mood for some home design inspiration, these YouTube channels are sure to keep you entertained and informed. Continue reading
ChatGPT is poised to become a truly disruptive technology — if you know how to use it. As she wraps up this three-part series, Bernice Ross talks with Jeff Lobb about specific content marketing use cases for ChatGPT. Continue reading
Unchecked and unregulated AI has the potential to blur the lines of authorship and ownership, at the very least. Perhaps the less obvious reason to proceed with caution is ownership of your voice and not abdicating your unique expertise and value to a … Continue reading
Trying to figure out how to use AI without creating generic-sounding content? Social media expert Michelle Berman-Mikel shares three ways that you can use ChatGPT for Instagram without automating yourself out of personal connections. Continue reading
ChatGPT is only a sliver of what’s already available in the AI space. Bernice Ross talks to team leader Kendall Bonner and offers a roundup of some of the hottest applications you’ll want to add to your AI toolbox. Continue reading
ChatGPT has taken the world by storm, but it’s not perfect (yet). Before you use it, understand how it works, the wide variety of serious pitfalls and the potential risk to your business if you fail to fact-check the responses it provides. Continue reading