Tag Archives: content marketing

Century 21 at 50: What’s next?

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Mike Miedler, President & CEO of Century 21, will discuss the past, present, and future of the business at Connect Now on March 16. Be part of the conversation. Register to join us today. Continue reading →

Inman Announces Inman Brand Ambassadors of 2020

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The Inman Brand Ambassador Program has been re-designed to meet this moment in time, when the industry needs to be connected more than ever.  Continue reading →

3 ways to earn prospective clients’ trust amid uncertainty

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Prospective clients need someone they can trust, especially in today’s climate, which doesn’t inspire much confidence. Here’s how you can prove that you’re the agent to hire. Continue reading →

5 Reasons You Can’t Afford to Miss Connect Now

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We’re bringing the best elements of our legendary events, plus exciting new magic, to a new, live digital show, Inman Connect Now, June 2-4. Continue reading →

Dear Marketing Mastermind: Are there rules for what to say to clients?

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What can you say and do right now to meet the demands of the present and future in your real estate business? Find out what the Marketing Mastermind recommends during this unprecedented time. Continue reading →

5 rules for content creation during coronavirus

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Now more than ever, it’s important to talk to your sphere, fans and followers across all of your platforms. Here’s how to create content that matters. Continue reading →

Keeping It Real: 10 tips for newbies to start off right

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On this edition of “Keeping It Real,” a recurring podcast series on Inman, Peter Lorimer runs through his top tips for brand new real estate agents.  Continue reading →

Lead-gen game changer: How to use the blue ocean strategy to dominate your local market

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What’s the best way to look for new lead-generation strategies? Discovering what others are doing that’s working well. In this recurring column, agents and brokers share what they’re doing to change up their lead-gen strategies. Find out how a book tha… Continue reading →

WATCH: Marketing through new digital mediums

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Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading →

3 tips to create email marketing your clients will actually read

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Email is a staple of office productivity and one of the easiest ways for real estate agents to engage their spheres of influence. But it’s just as easy to alienate clients and teams with marketing emails that miss the mark and fail to deliver value in … Continue reading →