Tag Archives: crm

LionDesk launches text message-based lead conversion assistant

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LionDesk announced has launched a new, tech-powered lead qualification tool that will chat with potential homebuyers and sellers via text message. Continue reading →

Tried and true: email marketing is still king of the hill

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Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading →

EXCLUSIVE: Compass scoops up Contactually, CRM-maker beloved by rivals

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Compass is set to acquire Contactually, a cloud-based real estate software company with one of the industry’s leading customer relationship management (CRM) systems. Contactually’s team of 32 engineers will join Compass’ 270-person tech team to further… Continue reading →

Here’s how RE/MAX plans to end consumers’ Zillow addiction

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RE/MAX will begin previewing its forthcoming end-to-end real estate platform for agents and consumers this week at its R4 conference in Las Vegas. Continue reading →

What wins the broker tech battle – exclusive interview

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There has been a tectonic movement (not to mention massive investment) in and around real estate technology lately. And that’s been especially true at Inside Real Estate. Continue reading →

Tech, teams and the total cost of competing

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On the heels of Inman Connect, I’ve never been more certain that big money is not the solution to simplifying the real estate ecosystem and improving the customer journey. The hostility between industry leaders is escalating. Continue reading →

RE/MAX says new agent tech platform will be ‘best to market’

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Real estate franchise giant RE/MAX is getting ready to roll out its proprietary end-to-end real estate technology platform for agents later this year, competing directly with similar offerings from rival franchise Keller Williams and rival private brok… Continue reading →

Back In Black: Gary Keller declares victory in tech platform race

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The race to build the first end-to-end real estate platform is over, and agents with other companies are competing for second place, Keller Williams CEO Gary Keller told agents Monday. Continue reading →

Keller Williams debuts Command, its new AI-powered CRM

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To produce Command, Keller Williams worked with 27,000 people — many of them agents — and had engineers go through other CRMs to see what worked well. The goal was to create something that was customizable, and which could be configured according to th… Continue reading →

Why brokerages must own their data

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When you think “data,” you probably think property (or listing) data. And that’s not entirely wrong, but it’s far from right. There are actually three main data pillars for a broker: property data, but also brokerage data and consumer data. Continue reading →