How buyer affordability education makes you the go-to agent

Knowing DPA programs allows you to serve buyers where they are, solve problems others overlook and strengthen your reputation as the professional who makes homeownership possible. Continue reading

The secret to making your clients love you: Save them money

Saving clients and prospects money is the best marketing you’ll ever do, trainer Bernice Ross writes. You’re building trust and creating an unbeatable personal connection. Here’s how to do it. Continue reading

How to use down payment assistance to close more deals

Looking for a way to differentiate the service you provide to buyers? Luke Babich writes that a top-down knowledge of down payment assistance programs in your area can help you stand out from the crowd of other agents. Continue reading

At long last — down payment assistance is finally cool

By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in helping those who might otherwise be excluded from the housing market. Continue reading

How to talk to clients about money (and all the rest): The Download

Agents can deal with economic headwinds by understanding their buyers’ mindset and helping them tap into down payment resources. Continue reading