Audience Town believes it can end ‘pay and spray’ advertising

Ed Carey, founder and CEO of Audience Town, a new real estate advertising company, believes lead generation in its common forms is antiquated and becoming diluted. Here’s why he thinks that programmatic advertising is the future of online outreach for … Continue reading

Short-term rental firm iTrip Vacations expands to Silicon Valley

The newly created iTrip Vacations San Jose will serve its namesake city, as well as the surrounding communities of Cupertino, Palo Alto, Mountain View and Los Gatos. Continue reading

Online reviews significantly boost agents’ web visibility: Study

A new study released Tuesday indicates that agents with even 1 review on their Google My Business pages will see more web traffic. Continue reading

Company that creates electricity from footsteps raises $3.2M

Pavegen, a company that generates both electricity and data from footsteps, has raised more than $3 million in a successful crowdfunding campaign. Continue reading

Should your vacation rental have smart locks?

Imagine this: You’ve just arrived in some exotic new city for vacation. You’re ready to sight-see or relax, and all you want to do is drop your things off at your Airbnb. But when you try to get in to your rental, you can’t. Maybe the… Continue reading

Why it’ll take a village to solve housing affordability woes

The lack of affordable housing is an issue that requires the work of the wider institutional and public community: Major corporations, nonprofits, small businesses, individuals and the government all must contribute time, energy and funds to solve this… Continue reading

Airbnb launches new luxury service for high-end properties

Airbnb Luxe boasts more than 2,000 listings in places like French castles, Tuscan villas and private islands, the company announced in a statement. Continue reading

Google sibling Sidewalk unveils its master plan for Toronto smart city

Here are just a few of the ideas outlined Monday in Sidewalk Labs’ massive master plan for a proposed new community in Toronto, Canada. The community, the first part of which has been dubbed Quayside, would occupy a section of waterfront property east … Continue reading

‘We haven’t seen much movement’: KW president on early iBuyer results

Long the frontman for the company’s technology development, Josh Team stepped into a new role this year as president of Keller Williams, answering directly to CEO Gary Keller. Continue reading