Move that listing: 6 right-pricing tips for a shifting market

In a shifting market, the right price is everything. Here’s how to make sure you’re helping your sellers crunch the numbers effectively from the get-go. Continue reading

Are you geared up for a down market? 

If you haven’t experienced a buyer’s market before, everything you know about selling real estate is about to be turned upside down. Trainer Bernice Ross is here with the strategies that have helped her successfully weather multiple downturns. Continue reading

Are things feeling off? How to reset expectations with a client mid-relationship

Some of your clients may have started their transaction in a market that’s different from the one we’re in now. Stan Ponte offers advice for having important conversations and providing timely information to successfully reset client expectations. Continue reading

The international buyer pool dropped to a new low last year

Foreign buyers, either noncitizens living in the U.S. or those with permanent homes outside the country, scooped up 98,600 existing homes between April 2021 and March 2022, NAR reports. Continue reading

The search is no exception: How website accessibility impacts blind and disabled consumers

Make your property websites ADA compliant and fully accessible to all visually impaired Americans.  Website accessibility shows everyone that they matter and that their life’s experiences are represented.  Continue reading

Circa 1960: What real estate agents need to know about housing styles in the 1960s

Housing from the 1960s is characterized by innovations that made residential living more convenient than ever before. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Circa se… Continue reading

5 truths every agent should know about shifting markets

A shifting market differentiates those who’ve developed professionally and those who are just pretending. Jimmy Burgess provides the reality check that you need right now. Continue reading

How to ease seller fears of a cooling market

If sellers are getting anxious, Rachael Hite offers communication tips to help them feel better about their odds of a timely sale during a market shift. Continue reading

Risk and reward: How to succeed in luxury real estate

As independent contractors, real estate agents are able to make choices about positioning themselves and finding the right market niche. Find out how agent Dwayne Leatherwood developed a luxury client base. Continue reading

What to do when a customer calls about a home that is sold

For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading