Tag Archives: homeselling

How to ease seller fears of a cooling market

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If sellers are getting anxious, Rachael Hite offers communication tips to help them feel better about their odds of a timely sale during a market shift. Continue reading →

Risk and reward: How to succeed in luxury real estate

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As independent contractors, real estate agents are able to make choices about positioning themselves and finding the right market niche. Find out how agent Dwayne Leatherwood developed a luxury client base. Continue reading →

What to do when a customer calls about a home that is sold

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For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading →

How to make the most of your time during a market slowdown

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A market shift is a perfect time to revisit your communication and best practices so that you can provide the best possible client service. Let broker Julie Busby guide you through optimizing the current opportunity. Continue reading →

Circa 1950: What real estate agents need to know about housing styles from the 1950s 

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Housing in the 1950s is characterized by homogeneous style and post-World War II sensibilities, affluence and family size. Broker Gerard Splendore offers insight into the historical and architectural roots of the decade’s home styles as part of his Cir… Continue reading →

Seeing contingencies come back? Your market is shifting

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During the red-hot seller’s market of the past couple of years, we saw contingencies all but disappear in high-demand markets. As the market shifts, the reemergence of contingent transactions and contingency clauses can help you gauge the balance of po… Continue reading →

Watch your step: 5 closing pitfalls and how to avoid them

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There are many moving parts throughout the homebuying process, and they all need to be completed successfully before your client has their keys in hand. MDLLA stars James Harris and David Parnes outline five issues that can derail your path to the clos… Continue reading →

The secret to generating 33,000 listing video views for only $200

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Of course, you’ll feature that listing on the MLS, but how do you take your marketing to the next level with YouTube? Jimmy Burgess and Andrew Undem walk you through the process of creating targeted ads to get your latest listing more exposure. Continue reading →

What happens to buyers’ agents if the bombshell lawsuit explodes?

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Multiple lawsuits are challenging the way agents get paid. Inman asked experts what that means, and how the future of real estate might evolve as a result of changes to the commission structure. Continue reading →