Is HomeSmart’s tech worth the switch? A look at its client-first app: Tech Review

HomeSmart Client is an app for buyers and sellers working with HomeSmart agents to search for homes, track sales and generally stay on top of their transaction. Continue reading

HomeSmart+ to offer referral income to agents

HomeSmart now offers a new model for referral income and retirement contributions. To participate in HomeSmart+’s revenue-sharing program, agents will forgo the company’s traditional 100 percent commission structure for an 80 percent model. Continue reading

Why team branding matters to find success in any market

When a potential buyer or seller sets out to find the right representation, being able to stand out from a sea of real estate professionals can often come down to an expertly branded real estate identity. Continue reading

Why you should choose the business model, not the brokerage model

The brokerage model is a fee structure. The business model is about operational excellence. It’s about the services, interactions, technology, marketing, and educational opportunities. Continue reading

What to do before you build your team

If you feel like you’re running short on time and energy, your life/work balance is probably in need of some, well, balance. A team can help restore that balance by helping you answer calls, respond to clients, show houses and improve your overall clie… Continue reading

Inman Handbook on comps in these chaotic times

Agents’ expertise has long relied on studying and understanding sales patterns in their markets. But with little inventory and soaring prices, patterns are hard to find. Continue reading

HomeSmart acquires PalmerHouse Properties in massive expansion

The deal adds another 2,000 agents and six states to the company’s own-side brokerage business. Continue reading

The biggest benefit of agent healthcare benefits? Happiness

Real estate agents need healthcare like everyone else, but they face significant challenges when it comes to actually getting it. Continue reading

Tru Realty CEO reveals the secret to picking tech vendors as an indie

Sarah Richardson chats with Inman about staying competitive, choosing from a wide array of tech vendors and the importance of building a strong agent culture. Continue reading