Tag Archives: Hyperlocal Expertise

Being a neighborhood expert isn’t enough anymore 

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If your entire value proposition is “I specialize in this neighborhood,” then you’re putting a clock on your career, Coldwell Banker Warburg’s Kevelyn Guzman writes. Continue reading →

You don’t need a hot market. You need a smarter marketing strategy

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In slower markets, agents who are strategic, creative and proactive rise to the top, Coldwell Banker Warburg’s Kevelyn Guzman writes. Those who wait for conditions to change get left behind. Continue reading →