Tag Archives: ibuyers

How to talk to clients about iBuyers

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Everyone’s abuzz about iBuyers and their threat to the real estate industry. But the reality behind the hype is more complex, as a couple of recent news stories show. Here are three quick ideas on how to use these stories to highlight your own value as… Continue reading →

Homebuyers’ biggest agent gripe? ‘Commissions are too high’

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More than 4 in 10 consumers believe real estate commissions are too high, according to a study from real estate technology startup ShelterZoom. Continue reading →

Redfin and Opendoor are teaming up to take on Zillow Offers

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In Phoenix and Atlanta, users of Redfin’s website and mobile app are now invited to request an offer from Opendoor. Prompts will appear in the form of a button on property pages for off-market homes and on a page through which homeowners may schedule a… Continue reading →

Redfin CEO says measured growth is key to his brokerage’s success

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Glenn Kelman believes clear victors will emerge from the real estate tech arms race in the next couple years. Mergers and acquisitions are inevitable, he argues. That’s because real estate websites want to insert themselves into the transaction, while … Continue reading →

How to cope with iBuyers in your market

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If you have iBuyers in your market, consider leveraging all your options. Byron Short, the broker-owner of Success Property Brokers in Phoenix, has created a very effective approach to coping with all the iBuyer models in his market. Find out how it wo… Continue reading →

How market share is creating competitive superpowers in real estate

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Explosive growth is on the horizon for the brokerage — or group of brokerages — that cracks the market-share code first. Continue reading →

Zillow Offers listings grow, surpassing Offerpad, gaining on Opendoor

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In a little more than a year, Zillow Offers has quickly expanded to 11 markets nationwide, and the number of homes it has listed for sale at any given time is rising rapidly, catching up to other major rival “iBuyers” and even exceeding them in some ca… Continue reading →

The age of streaming real estate is here

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Zillow’s recent pivot from a traditional agent ad model to it’s all-in instant offer business model reminds me of Netflix’s gutsy decision in 2007 to move into streaming and away from its profitable DVD-by-mail model. Continue reading →