‘It’s bulls@#$!’ — Glennda Baker on the authenticity of AI

Glennda Baker was called out on Instagram for her “talking head” style video content by a person who said the new way to share your brand is artificial intelligence-generated animations.  Continue reading

Zillow President Susan Daimler defends long-gestating ‘super app’

The portal executive also declared that she didn’t think the “Your Listing, Your Lead” approach of Homes.com serves either agents or consumers well. Continue reading

Want to halt the portal war? Standardize MLSs

At ICNY, proptech leaders Eileen Romito, Derek Hooper and Catharine MacIntosh explained how cumbersome MLS rules led to the rule of real estate portals, and what can be done to take the power back. Continue reading

Inventory problems to stick around for a ‘very long time’

Shant Banosian of Guaranteed Rate told Inman Connect New York attendees Thursday that a seller’s market is likely to persist for years. Continue reading

Tokenization of real estate isn’t next. It’s now

Two real estate agents with experience trading real estate with cryptocurrency were able to explain to the Inman New York audience how tokenization could very well be the answer to funding extensive commercial renovations. Continue reading

With agent as consultant, proptech can unlock more transactions

Leaders from Better, Point and EasyKnock said that consumers are becoming increasingly curious about alternative financing options — but they still need agents to help guide them. Continue reading

Nextdoor CEO: ‘Be there. Post, comment, reply, show up.’

Sarah Friar, speaking at ICNY 2024, shares her take on how agents can use the neighborhood-level social media platform to excel in business and community. Continue reading

In the age of AI, authenticity wins

Marketing company owner Christine George, Linkedin expert Alex Hanson and the hosts of popular podcast “Glitter and Gay” came to New York to share their branding wisdom with the crowds at Inman Connect New York. Continue reading

Commercial deals offer a new post-Sitzer compensation model

Want to get paid? Start studying up on how U.S. commercial commissions are negotiated. That’s where the residential side of real estate is headed, four experts argued at Inman Connect New York. Continue reading