It’s been a year since I retired, and with time comes clarity. In my post-real estate life, despite the miles traveled, the histories encountered and the ideological differences faced, I’ve learned that humans are remarkably similar. And we can draw fr… Continue reading
In a foreign land, Jay Thompson was robbed of his phone, literally. Here’s the eye-opening experience he had. Continue reading
You often hear real estate professionals drone on and on about customer service. Here’s the problem with that: There’s no record of it. Talk is cheap. Backing up that talk with the printed word, available for the world to see, is critical for success. … Continue reading
Done right, your brand is a thoughtful, researched, emotional expression of your value — a value that lives in people’s hearts and minds. So what are some things a newer agent (or a grizzled veteran) can do to build brand awareness? Continue reading
Regular columnist Jay Thompson estimates he’s been to well over a dozen Inman Connects. Why? What compels someone to attend the same conference, sometimes twice a year, across more than a decade? Find out here. Continue reading
Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading
In case you missed it, when the National Association of Realtors announced that President Donald Trump would speak at NAR Midyear, trolling from both sides of the aisle ensued. Here’s why it’s not only unprofessional, but also against the Code of Ethic… Continue reading
Generally speaking, likes beget likes, and engagement encourages engagement. Here are five steps for getting more social media “likes” on your real estate content. It’s not as hard as you think. Continue reading
Many agents want to engage with their “friends” on social media, but there’s certainly a wrong way to do it. Here are four things agents should never do to get likes. Continue reading
If you find yourself having difficulty sleeping, stressing over every issue or unable to focus on the task at hand, you might consider adding meditation to your daily or weekly routine — it’s easy to do, it’s free, it takes 10 minutes a day, and it can… Continue reading