Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this mornin… Continue reading
Your agents are busy. They’re doing routine tasks like making copies and answering emails, along with less mundane tasks like marketing themselves and their clients’ properties, taking continuing education classes, and much (much) more. Continue reading
Berkshire Hathaway HomeServices announced Tuesday that it has teamed up with Adwerx for a program that will create internet ads targeting people who visit agent websites. Continue reading
Round up the major takeaways from Inman Connect New York’s Indie Broker Summit, and discuss how you can take action on them with First’s Mike Schneider, Nest Realty’s Jonathan Kauffmann and Adwerx’s Jed Carlson. Continue reading
Not every brokerage has the ability to build an in-house technology stack. When should you ask for help when it comes to technology, and who can you turn to? Continue reading
The new product will allow brokerage and luxury listing platform Luxury Portfolio International to deliver targeted ads from the 50,000 properties it markets across the web. After someone views a property on Luxury Portfolio’s website, they’ll start se… Continue reading
The real estate industry is at a pivotal moment. Change is not only coming; it’s already here. It’s disrupting the industry, and traditional brokerages are the ones most affected. Continue reading
Today’s sellers expect their properties to be promoted online. Not exactly shocking news. Continue reading
Despite changes to Facebook’s advertising policies, real estate technology company Adwerx is ensuring its clients they’ll still be able to target, “likely to move” Facebook users, through a new partnership with the social media giant. Continue reading