Demystifying KPIs and essential marketing metrics

Embracing data-driven strategies is no longer optional — it’s essential, new Inman contributor Tara Meier writes. Make it your mission to understand how these insights can guide your decisions and ongoing processes. Continue reading

27 performance metrics to start tracking this weekend

Not sure what challenges and opportunities are coming your way? Coach Darryl Davis provides the numbers to crunch so that you always know what’s going on in your real estate business. Continue reading

‘You’re so vain’: The illusion created by vanity metrics

Strategically positioning yourself and evaluating your performance with the metrics that matter will put you ahead of the competition, according to consultant Diana Zaya. Continue reading

Why having a strategic plan is the secret to peak performance

The best real estate agents and the people who operate at the highest levels of the industry are not tactical, they are strategic, writes Nick Schlekeway. In part three of his five-part series, he looks at the importance of strategic planning. Continue reading