Estate Media brings on Chad Carroll and Dawn McKenna

With the collaboration, Carroll and McKenna will generate original content directed at other real estate professionals through the company’s industry-focused segment and homebuyers and sellers through the brand’s more consumer-focused arm. Continue reading

The least effective way to brand your real estate business

In today’s world of AI search and brokerage M&A, trainer Bernice Ross writes, branding your business with your name or your brokerage isn’t enough. Here’s what to do instead. Continue reading