10 questions you should ask recruiting brokers

Whether you’re a new agent or just looking for a new place to hang your license, these are the questions you’ll need clear answers for before making a decision. Continue reading

Online reviews: 5 critical questions agents ask

When it comes to online agent reviews, the same set of questions has popped up for years. It seems prudent, and hopefully helpful, to address some of those questions here. Continue reading

Slacking off on prospecting? Remember the 80/20 rule

You’ve probably heard of the 80/20 rule. Have you ever applied it to your lead generation? Here’s how skipping an average of one day per week on your prospecting could cost you a significant portion of your income. Continue reading

Brivity emphasizes follow-up and automation, starting with its websites

Ben Kinney Companies’ Brivity is team-focused real estate software that uses web-based lead capture to nurture leads into clients and manage their status with an included CRM. Continue reading

MoxiWorks launches new referral program, Intros

With Intros, real people nurture leads from brokerage databases until they’re ready to be personally introduced to an agent. Continue reading

Lead-gen game changer: Work the warm calls

Regardless of where you are in your career, you have to be consciously expanding your network both by meeting new people and reconnecting with people in your sphere. Here’s how I make warm calls meaningful with the help of social media. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

How to use social media to deepen your niche

If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading

How to target market luxury clients on LinkedIn

So you want to be a luxury agent? In addition to knowing the community and the ins and outs of the market, you’ll also have to find yourself in those same places where luxury homeowners spend time. Here’s how to meet them where they’re at — on LinkedIn… Continue reading

Afraid to have the selling options talk with sellers? Try Homebot

Homebot recently unveiled a new feature in its home-equity management app that’s been bothering me. But it might just help you broach a topic you’re afraid to talk to clients about. Continue reading