Penthouse of celebrity-packed ‘Jenga Building’ sells for $50M

The musician Frank Ocean and actor Keegan-Michael Key are among the Lower Manhattan building’s well-known residents. Continue reading

End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading

Pulse: What are the biggest issues with listing technology?

This week, we’re focusing on the shortcomings, problems and question marks related to listing tech. What’s lacking, and what are some of the main issues you’re seeing today? Continue reading

Emilio and Gloria Estefan sell Miami mansion for $35M

Singer-producer duo Emilio and Gloria Estefan have sold their mansion on Miami’s prized Star Island for $35 million. Continue reading

Pulse: What newbies need to know about marketing listings

From utilizing professional photography to tapping into your sphere, here are some essential tips newbies need to know about marketing listings today. Continue reading

Most listings have bad visuals. Here’s how to stand out

According to a recent BoxBrownie study, most real estate listings suffer from one thing: a lack of good visuals. Whether you’re a newbie or a more experienced agent, here are a few tips you need to know about getting listing visuals right. Continue reading

‘It’s a two-way conversation:’ 8 tips for social media naysayers

If you question what value social media really adds to your business, don’t. Point blank, it gives real estate agents way more reach than they could get offline. It’s not for everyone, but here are some tips to make getting started easier. Continue reading

Is over-the-top luxury real estate marketing coming back in style?

“People had that initial ‘I want, I want, I want,’ and then they got very clear on what they wanted,” Institute for Luxury Home Marketing President Diane Hartley told Inman. Continue reading

Dallas ‘mansion’ with no bedrooms, windows mocked on social media

While the house appears to be a typical mansion, the inside drew attention on social media for its bunker-like layout: “That’s where they brought Jason Bourne during his flashbacks.” Continue reading