Communicate value with authenticity and active listening

Not every agent can or should communicate their value through “bold statements,” agents said during a panel at Inman Connect Las Vegas. That’s why remaining authentic to oneself is paramount. Continue reading

To succeed in luxury real estate, know your audience

Daniel McVicar, Eloy Carmenate and Victoria Levitam spoke at Inman Luxury Connect in Las Vegas on Tuesday in a panel titled “From City to City: Trends & Opportunities in Emerging Luxury Markets.” Continue reading

Glennda Baker: ‘Never been a more important time’ for relationships

As agents face attacks on their value from all sides, the most important thing they can do today is to focus on boosting client relationships, the Glennda Baker & Associates leader said to Inman Connect Las Vegas attendees. Continue reading

Agents need to prepare for failure, harness opportunities, group says

“Success is a very strange beast and it often comes before total annihilation,” said Beverly Hills broker Gary Gold at Inman Luxury Connect. Continue reading

Will flashy gifts and open houses end once commissions decouple?

Based on conversations with luxury agents across both coasts, there’s still a lot of uncertainty about how far-reaching the changes that come with commissions decoupling may be. Continue reading

Luxury Presence CEO: AI is ‘absolutely’ here to stay

Industry leaders argued Monday that artificial intelligence will continue disrupting real estate and that leaders must learn how to harness it. Continue reading

Is luxury real estate settlement-proof? These leaders think so

Luxury homebuyers are used to paying big bucks for quality service. That’s partly why several Luxury Connect panelists in Las Vegas think the NAR settlement won’t make a huge splash in the higher price points. Continue reading

Central Park Tower’s priciest penthouse removed from market

The 17,500-square-foot triplex that once asked $250 million was heavily featured in Serhant’s new Netflix series, “Owning Manhattan.” It is unclear who will now rep the listing. Continue reading

Succeeding in luxury real estate is all about storytelling

Panelists at Inman Luxury Connect Monday argued that good marketing in the luxury segment is all about telling stories that speak to a specific type of consumer. Continue reading

New age in luxury: The rise of AI, social media and millennials

Luxury Connect panelists said that a generational wealth transfer is lifting more millennials into the luxury real estate market, and it’s already changing how luxury brokerages are working to attract clients. Continue reading