The emerging luxury consumer is different. Here’s what you need to know

The pool of emerging affluent consumers is growing exponentially, and as the youngest of this cohort enters the real estate landscape, they’re already making their mark on how homes are marketed and sold. Continue reading

Sotheby’s is giving clients a taste of the good life with branded wine

Sotheby’s International Realty agents no longer have to search for holy grail of closing gifts. SIR’s parent company, Sotheby’s, on Monday announced the launch of its first-ever collection of 12 branded wines. Continue reading

Luxury homeowners are getting a rise out of ‘hillavators’

Luxury homeowners in California have found a unique way to increase their home’s accessibility and value by installing hillavators to make the journey from their residence to a private beach, bay or entertainment area more manageable. Continue reading

What you need to know about the youngest generation of luxury homebuyers

Millennials have been branded “The Debt Generation.” But over the next few decades, they may be better known as the wealthiest generation. Why? Because they are expected to inherit approximately $68 trillion from their Baby Boomer parents in what has b… Continue reading

Build client relationships one unexpected detail at a time

When you’re selling high-end homes and delivering luxury service, it may be the little details that matter most. And while these details can be tangible gifts or aesthetic touches, they don’t have to be: it can be enough just to connect with clients th… Continue reading

Will Michael Jordan make a slam dunk with this $7.5 million listing?

Michael Jordan has placed his 9,574-square-foot Park City mansion on the market for $7.5 million, according to a report by The Salt Lake Tribune. Continue reading

To get rich in real estate, you have to understand 1 simple reality

Most salary surveys will tell you that the average salary for a real estate agent in the U.S. is just $40,000 a year. Continue reading

4 unconventional marketing tactics that really work

Picture this: you’re invited to an open house at a penthouse in Midtown Manhattan, but instead of a typical showing, this is a sunset soirée. You’re greeted at the door and guided to one of the home’s most striking features: a fabulous pool surrounded … Continue reading

Use virtual real estate to connect with buyers just about anywhere

The luxury real estate space comes with many opportunities, but there are challenges as well: for example, how can you bring more potential homebuyers to see properties in a destination or remote market? The answer may be simpler than you think: invest… Continue reading

Next big luxury design trend? Think dinosaur fossils

Homeowners are showing interest in dinosaur fossils as one-of-a-kind fixtures sure to spark interest and envy or as part of their mission to establish private museums. Continue reading