A luxury real estate agent’s summer checklist

Summer is peak season for just about everything in the Northern Hemisphere, and luxury real estate is no exception. Real estate deals don’t close overnight, and the relaxed pace of summer can create breathing room for today’s busy homebuyer. Clients ar… Continue reading

Why discount brokerages do a disservice to sellers

How are discount or flat-fee services a good option for sellers? They aren’t. Here’s why these “savings” are depleting sellers of proper exposure and the best pool of buyers at every angle. Continue reading

Sotheby’s International Realty heads to Qatar

Sotheby’s International Realty is expanding its Middle East footprint with a new brokerage in Qatar, owned by Alfardan Group, a lifestyle conglomerate with jewelry, hospitality and an automotive divsion.  Continue reading

Open houses lacking impact? How 4 agents got creative.

First impressions are also lasting impressions. That’s why it’s so important for agents to think outside the box when it comes to open houses. From promotion to presentation, you need to make an impact on prospective buyers that resonates long after th… Continue reading

Your client is getting nervous. Now what?

Anyone working in real estate knows that clients experience hesitation — and who can blame them? Whether they’re putting a property on the market or looking to buy their next home, they’re preparing to make a potentially momentous transaction. Continue reading

The value-added services clients appreciate most

I was once hired to sell a breathtaking property in Oyster Bay Cove, New York, with 63 acres of private parkland. While beautiful, the listing was also a challenge: I had a very motivated seller, a multimillion-dollar home, and a property the size of a… Continue reading

Above and beyond: how 3 real estate leaders earned a referral

As a customer, there’s nothing better than when someone goes above and beyond for you. It might be at the grocery store, the doctor’s office, or the bank. The location doesn’t matter. What matters is that when people genuinely care about what’s best fo… Continue reading

Engel & Völkers launches in Brooklyn amid luxury real estate boom

Global luxury real estate brand Engel & Völkers announced Thursday it’s entering the Brooklyn market with three new offices led by Donald Brennan, a longtime residential real estate leader in New York City.  Continue reading

How to curate a consistent marketing experience

When it comes to marketing Santa Barbara real estate, I take a holistic approach. As a real estate agent with Sotheby’s International Realty in Montecito, I’m not a salesman: I’m an expert in luxury. I work hard to reinforce that image by presenting a … Continue reading

Generational wealth: how to become your client’s long-term partner

No transaction in luxury real estate stands alone; every home purchase happens in the middle of a network that yields new opportunities. High-net-worth clients are likely to purchase and sell multiple properties, and their wealth is typically shared am… Continue reading