How to realize your vision with a home stager

Does this sound familiar? You have a beautiful listing that would be a fantastic investment for a buyer — yet it has dated paint colors, worn furniture, and too many accessories that will ultimately detract from the results you know you could achieve f… Continue reading

Why marketing for lifestyle factors matters — and how to do it

You may not consider yourself a specialist in a particular lifestyle segment, but think about it this way: your market, by its very nature, is a specialty Continue reading

7 surprising facts about Buying Beverly Hills’ Ben Belack

You’ve seen him on Netflix’s “Buying Beverly Hills” but what did you really learn? In this Real Tea interview, we’ll go deeper on everything from romances, team movements, nepo-babies, Scandoval and more. Continue reading

The call of the wild: Why agents are thriving in remote markets

When talking about luxury vacation homes, locations such as Wyoming’s Teton County and Montana’s Bitterroot Valley may not be the first markets that come to mind, but there’s great value in hidden gems. Continue reading

Capitalizing on the demand for home hot tubs, spas and pools

I’ve learned that the desire for proximity to water never wanes — whether that’s an ocean or lake, a hot tub, or pool. As affluent buyers permanently relocated to suburban or vacation markets over the past few years, this demand has only increased. Continue reading

How AI is poised to transform luxury real estate

As AI generative applications like ChatGPT become integrated with operations and systems across real estate firms, these tools will help scale bespoke services to clients and prospects in a way that will empower brokers to offer value in an ongoing way… Continue reading

6 ways to optimize your listing images

The quality of listing images can have a powerful impact on the immediacy and quantity of inquiries — not to mention the value of those initial offers. Continue reading

The 3 most requested home office features

There have been several instances within the past few years where the lack of a suitable office space has been the deal breaker for clients. Even if a home checks all the other boxes, office space can often be non-negotiable. Continue reading

Top features of branded residences for the luxury buyer

Luxury buyers place a high value on acquiring the world’s most iconic brands, so it’s only natural they would appreciate an acclaimed name when making their next great real estate purchase.
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How bedroom design can deliver big ROI for your sellers

Bedrooms that promise great comfort and sanctuary can generate a visceral response. Well-designed bedrooms can inspire a heartfelt reaction that buyers won’t be able to ignore. Continue reading