How luxury real estate is developing in the metaverse

The metaverse is quickly becoming a platform, or a collection of several platforms, where you can advertise, socialize, build, and explore. It’s no wonder we’ve started to imagine how to bring real estate to this realm. Continue reading

How these agents use storytelling tactics to excel in home sales

“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading

Re-invest in yourself and your business by embracing work-life optimization

“I used to think that there was no such thing as too much business. But the pace many of us had to maintain during the housing frenzy of the past few years was exhausting, and burnout was a real problem.” Continue reading

Eklund-Gomes renews 5-year contract with Douglas Elliman

While several other high-powered teams have left Douglas Elliman this year, Fredrik Eklund, John Gomes and Julia Spillman have decided to stay with the New York City-based firm for another five years. The group’s 90 agents have completed $4 billion in … Continue reading

These 3 innovations in lighting technology make home showings a delight

In luxury real estate, agents should keep their eyes on the lighting market for entirely unique reasons, and at all times of the year. Continue reading

Lesson Learned: Stop focusing on the one-hit wonders

For Miami real estate agent Joan Bruggink, your network is your most valuable asset. Stop playing to those one and done deals and start nurturing your sphere. Continue reading

Memorable client gifts to mark the holidays

When the holidays arrive, it’s essential to take time to honor and nurture these client relationships. Here are my thoughts on how to do that. Continue reading

Most expensive home listed in San Francisco takes $5.5M price cut

A mansion in the Presidio Heights neighborhood that had its price slashed to $39.5M is still the most expensive single-family home for sale in the Bay Area city, reports say. Continue reading

How strategic agents are filling their pipeline for 2023

As 2022 comes to a close, agents and home sellers are looking ahead. This past year has been one of rapid growth and change: from skyrocketing home prices to skyrocketing interest rates, it was a year that kept everyone on their toes. But as experts pr… Continue reading

3 future-proof features now trending in sustainable home building

Today, form and function have melded to produce homes that are beautiful because of their sustainable features. Now, buyers can live more autonomously without sacrificing the luxury amenities they desire. Continue reading