Social media tactics top agents rely on in their marketing plan

The social media ecosystem is complex, and established platforms are facing challenges. In this fraught landscape, which social media channels can luxury agents rely on? Two leading agents weigh in.
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Why eco-certification is driving value in luxury home sales

While you’ve likely encountered eco-certifications for homes, there are also eco-certifications for real estate agents. Here’s what they are and why they matter to grow you book of business. Continue reading

Alexanders partner with top Compass agent for LA expansion

Tal and Oren Alexander are expanding to Los Angeles, and they’ve recruited top agent Tyrone McKillen to lead their office, according to an announcement Thursday on Instagram. Continue reading

Top agents explore 2023 market trends, data and opportunities

What’s in store for 2023? Join Brad Nelson, chief marketing officer at Sotheby’s International Realty, on January 26th for the Insider open webinar, where top agents will explore this year’s market trends, data, and opportunities. Continue reading

Bernie Madoff’s penthouse pulled from market: No buyers

The three-bedroom, three-and-a-half-bathroom property at 133 E. 64th St. on the Upper East Side sat on the market for 7 months without an offer, according to a report. Continue reading

How luxury real estate is developing in the metaverse

The metaverse is quickly becoming a platform, or a collection of several platforms, where you can advertise, socialize, build, and explore. It’s no wonder we’ve started to imagine how to bring real estate to this realm. Continue reading

How these agents use storytelling tactics to excel in home sales

“Storytelling is so powerful in sales,” say these leading luxury agents. “I am constantly telling stories — whether it’s in my social media, magazine ads, or in-person on a listing interview. Stories are what piece everything together.” Continue reading

Re-invest in yourself and your business by embracing work-life optimization

“I used to think that there was no such thing as too much business. But the pace many of us had to maintain during the housing frenzy of the past few years was exhausting, and burnout was a real problem.” Continue reading

Eklund-Gomes renews 5-year contract with Douglas Elliman

While several other high-powered teams have left Douglas Elliman this year, Fredrik Eklund, John Gomes and Julia Spillman have decided to stay with the New York City-based firm for another five years. The group’s 90 agents have completed $4 billion in … Continue reading

These 3 innovations in lighting technology make home showings a delight

In luxury real estate, agents should keep their eyes on the lighting market for entirely unique reasons, and at all times of the year. Continue reading