Client-centricity isn’t a buzzword. It’s your competitive advantage

In a volatile real estate market, client-centricity isn’t optional — it’s your competitive edge. Chris Pollinger shares how elite agents turn uncertainty into opportunity by obsessing over what clients truly need, moving fast and thinking like strategi… Continue reading

Bay Area, NYC buyers drive bidding wars as market shifts loom

A recent Redfin report found that 20.5 percent of homes sold above asking price in February, while 64.2 percent sold below and 15.4 percent sold at their asking price nationwide. Continue reading

Troubling times bring tough questions. Be the answer

There’s very little we can control in life — or in business. Team leader Carl Medford writes that ultimately, it’s the choices you make and the way you respond that will determine your future. Continue reading

5 ways to nurture your clients through a shifting market

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advisin… Continue reading

Mauricio Umansky’s 6 tips for helping new agents navigate a shift

It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading

Regroup, reuse, recycle: How to recalibrate your marketing mid shift

What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful Continue reading

How to make the most of your time during a market slowdown

A market shift is a perfect time to revisit your communication and best practices so that you can provide the best possible client service. Let broker Julie Busby guide you through optimizing the current opportunity. Continue reading

Don’t go overboard! 5 reasonable tips for adjusting to the market

Although the market is shifting, that doesn’t mean that the sky is falling. Team leader Carl Medford suggests that listing agents focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in th… Continue reading

Handle client expectations or lose credibility: 3 tips for a shifting market

In any real estate market, one side of the market is in a power position while the other is not. According to team leader Carl Medford, understanding the flow of power in a transitioning market can help you and your clients set the stage for success.  Continue reading