Troubling times bring tough questions. Be the answer

There’s very little we can control in life — or in business. Team leader Carl Medford writes that ultimately, it’s the choices you make and the way you respond that will determine your future. Continue reading

5 ways to nurture your clients through a shifting market

Often, clients’ perceptions are more negative than reality, according to The Agency founder Mauricio Umansky. That means there’s an opportunity for you to be honest and transparent while also quelling their nerves, dispelling misconceptions and advisin… Continue reading

Mauricio Umansky’s 6 tips for helping new agents navigate a shift

It’s not always possible to predict how the world — and therefore the market — will shift. What we can do is teach new agents how to navigate the changing tides. Continue reading

Regroup, reuse, recycle: How to recalibrate your marketing mid shift

What used to work may suddenly feel obsolete in a shifting market. Here’s how to change up your marketing and make it fresher, more relevant and more meaningful Continue reading

How to make the most of your time during a market slowdown

A market shift is a perfect time to revisit your communication and best practices so that you can provide the best possible client service. Let broker Julie Busby guide you through optimizing the current opportunity. Continue reading

Don’t go overboard! 5 reasonable tips for adjusting to the market

Although the market is shifting, that doesn’t mean that the sky is falling. Team leader Carl Medford suggests that listing agents focus on training their sellers to understand the new realities instead of blindly reacting and giving away the farm in th… Continue reading

Handle client expectations or lose credibility: 3 tips for a shifting market

In any real estate market, one side of the market is in a power position while the other is not. According to team leader Carl Medford, understanding the flow of power in a transitioning market can help you and your clients set the stage for success.  Continue reading

Reading market shifts: 3 data sets you should pay attention to

There are three key metrics that everyone in real estate needs to understand, but no one seems to be talking about. Talk to your potential clients, and arm them with the data they need to make solid decisions. Continue reading

Stop Googling ‘bubble’: Here’s why the news may be more positive than you think

Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions, and the news may be better than most people expect. Continue reading