Finally, COVID-19 wasn’t at the heart of the year’s prevailing real estate technology trends. Instead, 2021 was marked by notable acquisitions and the fallout from the biggest of them all. Continue reading
There’s a lot more to marketing a listing than just putting it in the MLS — especially when it comes to luxury properties. Two top luxury agents share their must-dos for building a strong marketing strategy for every home. Continue reading
Struggling to come up with gift ideas for the real estate agent in your life? Inman has you covered. Continue reading
Ready to jump into the new year with a fresh perspective? Here are real estate expert Jared James’ top tips for creating a productivity mindset — as well as email, social media and video marketing campaigns that’ll boost your lead gen and profitability… Continue reading
Inman Connect New York is kicking off the new year, January 25-27, at the Hilton Midtown, and it’s going to be extraordinary. Register by midnight to lock in the best price. If you need to transfer to a future event later, you can do so, for free, unti… Continue reading
How can you make sure people actually open your email marketing? Send these four types of emails leads and past clients actually want to read, and you’ll become the local expert they look forward to hearing from. Continue reading
It takes as little as 33 milliseconds for someone to form a first impression of you — so what are you doing to make sure you stand out? Here, top professionals from across the country share how they put their best selves forward. Continue reading
Let’s be honest, you know you should create more video content to reach those would-be clients, but where do you start? Jimmy Burgess breaks down how to identify content your future clients will love, create videos that will catch their attention and p… Continue reading
Marketing has become an essential element of the real estate business. However, there are many myths and misconceptions about how to effectively market yourself and your listings. Here’s the truth agents need to know. Continue reading
Oren and Tal Alexander, two of Douglas Elliman’s top luxury agents, are extending their reach into the metaverse of virtual real estate. Continue reading