10 steps for cutting your brokerage’s budget now

No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading

How to use YouTube to boost your lead generation

Want to easily locate thousands of leads, pay next to nothing for them and have very little competition? You can do exactly that if you’re willing to jump on YouTube, create your own channel, and follow Jackson Wilkey’s advice about how to go about it…. Continue reading

Dear Marketing Mastermind: Are there rules for what to say to clients?

What can you say and do right now to meet the demands of the present and future in your real estate business? Find out what the Marketing Mastermind recommends during this unprecedented time. Continue reading

Want to accelerate your business recovery? Specialize now

When the market rebounds — and it will — owning a niche or specialization will be essential in helping agents revive their businesses all the more quickly. Agents should be preparing for that bounce back today. Continue reading

How to create a Matterport virtual video sizzle reel in 5 steps

Leverage your 3D Matterport Tour with these five simple steps to create a compelling “virtual video sizzle reel” that captures attention and shows your current and prospective clients that you’re adapting to today’s fluid market environment.  Continue reading

The Real Word: The 10 cities best prepared for a downturn

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, as coronavirus and its economic consequences make their way toward middle America, they’ll look at which cities are best positioned for re… Continue reading

16 soft prospecting ideas for your team

Here is a quick list of things teams can do to still have a presence online but not come across overly salesy during this time of uncertainty. Continue reading

BoxBrownie releases native 360-degree tour platform

The award-winning image editing and marketing company has grown rapidly by editing others’ work. Its new immersive tour product can be created with minimal imagery using affordable cameras and published in 24 hours. Continue reading

New HomeSpotter ad product pushes virtual tour events

As part of proptech’s collective push into virtual business, digital marketing and lead-gen company launches new retargeting products that automate creation and management of ads to push virtual open houses and video tours. Continue reading