Top luxe agents plan to spend four to five times more on digital marketing in 2020 than their less productive peers, according to an internal study of more than 1,000 real estate agents, said the Luxury Presence CEO Malte Kramer at Inman Connect New York. Continue reading
Consumers are gravitating to mobile phones, while new tech, like voice interfaces and smart TVs, are on the rise as well. Continue reading
Image editing, social media software, digital scanner apps — every real estate pro can benefit from these digital marketing tools. Continue reading
“The community aspect has always been really critical,” Grace Ouma-Cabezas said at this year’s Inman Connect New York. Continue reading
Breaking into the luxury property market takes a lot of money, but there’s one marketing factor discussed by experts at Inman Connect New York that might be overlooked. Continue reading
On the Inman Connect New York 2020 stage, Coldwell Banker CMO David Marine shared the process behind the company’s 40-year rebrand. Continue reading
Marketing heavy hitters from eXp, Sotheby’s and RE/MAX took the stage to kick off Inman Connect New York and discussed the top marketing trends, visions and tips for agents. Continue reading
Where are things headed for marketing in 2020? Katie Lance of Katie Lance Consulting shares her insights at Inman Connect. Continue reading
How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading
From the glamorous to the absurd, these Instagram accounts will lift your spirits and provide you with useful information. Continue reading