3 ways to get buzz for your luxury listing as the market changes

Now more than ever, we need to drum up new and exciting ways to showcase luxury real estate. Here are a few ideas for what to do now and what to think about for when the coronavirus pandemic subsides.  Continue reading

7 essential tips for communicating with your sphere during crisis

What’s the biggest mistake you can make right now? Not using this time to shine as a trusted real estate adviser by crafting responsible, thoughtful, factual and compassionate messaging. Here are the essentials for the right approach. Continue reading

How to safeguard your business in this challenging time

Doubling up on cleanliness, catering to your clients’ interests, staying abreast of your local real estate market news and other measures you can take to prepare your business for any disruption. Continue reading

Read all of Inman’s coronavirus coverage here

Inman has published more than 300 stories on the coronavirus. Here’s our comprehensive list of coverage. Continue reading

The Real Word: How agents should adapt as crisis mode kicks in

This week, in a complete shift as a new reality sets in, they’ll cover how coronavirus is impacting real estate culture, what Keller Williams CEO Gary Keller has recommended and how agents should be approaching their clients. Continue reading

Why marketing to interest rates is the wrong strategy

In today’s volatile market, what is the right way to go about marketing and advertising? Here are a few effective approaches to marketing your business while putting your clients’ interests first. Continue reading

IdealEstate aims for agent cooperation with nationwide recruiting, referral power

IdealEstate — a Salt Lake City-based, Pinterest inspired, home curation tool — is now realizing its power as an agent recruiting tool and leveraging a nationwide network of more than 800,000 agent users. Continue reading

Email offers biggest returns for real estate marketing: Report

As the coronavirus disrupts face-to-face interactions, more agents may turn to online ads. A new report breaks down where they should spend their money. Continue reading

Need a virtual tour solution now? Here are our top picks

Self-containment and social distancing have made in-person home tours challenging. These top tech picks and tips can help you wait out the unexpected pandemic. Continue reading

Coronavirus drives adoption of video tours

Amid quarantines and calls for social distancing, agents are turning to video chats and virtual tours to show off properties. Continue reading