5 tips for turning open house visitors into clients

An open house helps you build excitement about an available home, meet multiple prospects and leave a positive impression on the seller. But it’s also an opportunity to let all those inquiring homebuyers know that you’re a great fit if they need an age… Continue reading

We asked, they answered. Here are the 5 things top agents want from technology in 2020

As we head into a new decade, it’s important to acknowledge the massive real estate industry shifts that are taking place. Most notably, power is shifting from large brokerages to top producing agents and teams, and this is creating a great divide, wit… Continue reading

What the Super Bowl halftime show and real estate have in common

As Jay Thompson watched the Super Bowl halftime entertainment, he couldn’t help but think about the striking similarities between the show and the real estate business. This thought stream invoked the four P’s that it takes to make it in this industry,… Continue reading

No one cares about your brokerage: Ryan Serhant

Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire. Continue reading

What’s in a name? Why naming and personal branding matter

In her recent TEDx Talk, branding expert Stacey Ross Cohen explained that personal branding starts from birth. Find out how your personal brand — starting with your name — can help you make the first impression you want with clients and colleagues. Continue reading

5 reasons agents don’t hire help when they should

So many agents want to grow their businesses, but they hesitate when it comes to hiring help. Here’s a look at why and how it stifles their potential. Continue reading

4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading

4 tips to win repeat business and avoid ‘ghosting’ clients

Most consumers would theoretically be willing to use the same agent multiple times, but in practice few actually do. Real estate leaders shared tips Tuesday for fixing that problem at Inman Connect New York. Continue reading