Tag Archives: marketing

A Realtor’s lament: Why open houses feel dirty

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Open houses are beyond passé — they feel wrong. They’re no better than waiting around on the street corner for someone to procure your services, much like what goes on in the red light district. Continue reading →

One year later, Amazon’s HQ2 drives massive housing shortage in Virginia

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Since the retail giant announced plans to build an HQ2 office in Arlington County, Virginia, home prices have grown 32.9 percent year-over-year. Meanwhile, active listings are down 49 percent. Continue reading →

Sotheby’s International Realty hires new chief marketing officer

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Chief Executive Philip White made the decision to replace Kevin Thompson with Brad Nelson, a longtime veteran leader of the brand. Continue reading →

A brief history of the open house

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Open houses, which have been evolving for 100 years, used to draw thousands of people and stretch on for days. Continue reading →

Dear Marketing Mastermind: What content should be on my website?

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As we move into the end of the year, here are some ways to start thinking ahead to your 2020 content. New or revised content now can help you rise in the search engine rankings by the time the spring market heats up. Continue reading →

Are open houses too dangerous to justify?

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Following a wave of headlines about open house-related crime, agents say safety issues are a growing concern in the real estate industry. Continue reading →

Instagram tests removing ‘like’ counts from U.S. profiles

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Following in the footsteps of its parent company, Facebook, Instagram will begin beta testing removing like counts from U.S. users’ posts starting Monday. Continue reading →

WATCH: Delivering 7-star service in a 3-star industry

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Connect Flashback: How one agent sustains 100 percent referral business with 7-star service. Continue reading →