Tag Archives: marketing

What steering is and how to avoid it

By | | Uncategorized
Comments Off on What steering is and how to avoid it

In light of the explosive “Newsday” article, here is a look at what steering is, why it’s critical to fully understand it and how to avoid it both personally and for your brokerage. Continue reading →

How a polarizing listing video got this newbie millions in business

By | | Uncategorized
Comments Off on How a polarizing listing video got this newbie millions in business

When I took on a high-priced, one-bedroom condo for my first listing, it was our ‘millennial’ lifestyle video that helped us break records — love it or hate it. Here’s how we did it on a shoestring budget. Continue reading →

Want to reach buyers in your listings? Ask Alexa to open Realty Voice

By | | Uncategorized
Comments Off on Want to reach buyers in your listings? Ask Alexa to open Realty Voice

Realty Voice is the latest in a line of software using voice-activated internet on Amazon Echo to help listing agents share information with buyers. Continue reading →

WATCH: Simon Sinek on finding your ‘why’ in real estate

By | | Uncategorized
Comments Off on WATCH: Simon Sinek on finding your ‘why’ in real estate

Watch the visionary thinker and best-selling author Simon Sinek discuss fulfilling work and leadership that inspires. Continue reading →

Will millennials rent forever? Study shows they believe so

By | | Uncategorized
Comments Off on Will millennials rent forever? Study shows they believe so

A new Apartment List study provides the first hard evidence that large numbers of millennials who would like to become homeowners are so frustrated with soaring home prices and meager supplies that they have changed their minds, at least for now. Continue reading →

Cloud CMA launches new data integration with Buyside

By | | Uncategorized
Comments Off on Cloud CMA launches new data integration with Buyside

Agents who create listing presentations with Cloud CMA are about to get a new edge in their efforts to win clients thanks to a new integration with data firm Buyside. Continue reading →

Digital advertiser Audience Town gets powered by seed money, new staff

By | | Uncategorized
Comments Off on Digital advertiser Audience Town gets powered by seed money, new staff

Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs. Continue reading →

Pulse: 25 ways to respond to ‘Why do I have to offer more?’

By | | Uncategorized
Comments Off on Pulse: 25 ways to respond to ‘Why do I have to offer more?’

Last week, we surveyed readers for their best handlers for when buyers ask: “Why do I have to offer more?” The top strategies readers offered included reminding buyers that the cost isn’t an immediate out-of-pocket expense, pushing the FOMO button and … Continue reading →

WATCH: 2019 Agent Connect video recap

By | | Uncategorized
Comments Off on WATCH: 2019 Agent Connect video recap

This Connect flashback is an in-depth series of discussions that reveal how top-producing agents got to where they are today. Get actionable takeaways that you can implement now on everything including growing your book of business, converting leads an… Continue reading →