Tag Archives: marketing

Does property activity online boost your listing’s exposure?

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Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out? Troy Palmquist digs into popular sites’ metrics, or lack thereof. Continue reading →

How to find the right CRM for your production level

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Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out … Continue reading →

Trouble getting past small talk? 7 steps for becoming a social butterfly

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Regardless of your market, you’re likely competing against many real estate agents for business. Follow these steps to get that unique cutting edge that’ll better your business, set you apart and make a lasting impression.  Continue reading →

Get tongue-tied when making videos? Try Teleprompt.me

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Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Continue reading →

Introverted? 4 tips for marketing without picking up the phone

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From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Continue reading →

Dear Marketing Mastermind: How can media make you the go-to local expert?

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In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christ… Continue reading →

Lifestyle-driven portal LandOnEarth announces national beta launch

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LandOnEarth is a new home search portal now in beta that focuses on lifestyle before availability and helps agents interact and manage their business. Continue reading →

Does the car an agent drives to a listing appointment matter?

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When Courtney Clarke showed up to meet a potential client last month, the first thing she ended up talking about was her 2018 M5 BMW. The man, a mechanic, loved it. Continue reading →

3 marketing activities all agents should be doing

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Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading →

Who do you want to sell to? 4 tips for honing your target market

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Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right. Continue reading →