Why you should track every buyer who walks through the door

If you’re not keeping track of every buyer who walks through the door of your listing for an open house or showing, you’re being irresponsible and unprofessional. Here’s why. Continue reading

New Windermere campaign highlights agents who go the extra mile — sometimes literally

Windermere Real Estate has launched a new marketing campaign highlighting not its considerable technology chops, but its agents’ willingness to go above and beyond for their clients. Continue reading

Need help with your digital marketing design? Try Placeit

Online digital design tool gives agents everything they need to make sharp graphics and presentations for $29 a month. Continue reading

Appeals court knocks down $4M verdict against Zillow

An appeals court has overturned a lower court’s ruling that Zillow Group willfully infringed on photos belonging to photography firm VHT and sent the case back to a lower court. Continue reading

How Curaytor is solving the Instagram marketing puzzle

Real estate sales and marketing platform Curaytor announced Wednesday, via Instagram, that customers are now able to integrate the popular picture-based social medium into their marketing plans. Curaytor will only communicate via The Gram for the next … Continue reading

Motto Mortgage adopts Total Expert for marketing, CRM

Motto Mortgage, the mortgage franchise from RE/MAX, announced on Wednesday that it’s equipping its franchises with customer relationship management tool and marketing solutions from fintech startup Total Expert.  Continue reading

Branded Frank Lloyd Wright merch coming to a store near you

Even as the legendary architect’s historic homes continue to command millions, the foundation billed with protecting his legacy is working behind the scenes to roll out branded merchandise including tables, lamps, rugs, notebooks, hardwood flooring and… Continue reading

Coldwell CEO: Rebranding efforts not ‘out there for a vote’

At the end of the day Coldwell Banker’s new logo is sticking around regardless of whether people like it, CEO Charlie Young indicated Tuesday. Continue reading

What ‘The Big Lebowski’ can teach you about blogging

How can the Coen Brothers’ most beloved protagonist help you write your real estate blog and market your business more effectively? Here are five big takeaways. Continue reading