How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading

Is your business April foolproof? Ask yourself these 5 questions

The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year. Continue reading

7 trust-building social media hacks

To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading

Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

Why you shouldn’t call every expired on the MLS

Is it time to regulate how Realtors use MLS data? The problem is that too many agents simply solicit property owners and have no knowledge of the property or neighborhood. They just see another potential lead. There’s much more to it. Continue reading

3 simple branding tips that work

Sick of spending thousands on leads that rarely convert? If you could, wouldn’t you rather focus your conversion efforts on prospects who already want to work with you? Learn how from Mike Cuevas, aka The Real Estate Marketing Dude. Continue reading

Why focus is crucial to getting things done

We often hear agents brag about how busy they are and how multitasking is second nature. In my experience, multitasking isn’t all it’s cracked up to be. Here are five ways focusing will make you a better agent. Continue reading

How rookies can host another agent’s open house like a boss

As a newbie agent, one of the best ways to get in the game is to host open houses for other agents. Here are a few tips that’ll help you avoid awkward situations and missteps along the way. Continue reading