Why hiring a PR team is the best marketing decision you can make

A constant presence in major media outlets is a valuable way to promote and grow your real estate business on all levels. Here’s how a strong public relations strategy can elevate your brand and what you should keep in mind when hiring a PR team. Continue reading

Mortgage lenders target buyers with ‘Real Estate Report Cards’

Top of Mind Networks and MBS Highway are teaming up to integrate their offerings, allowing lenders to generate and distribute Real Estate Report Cards using Surefire CRM. Continue reading

Looking for listings? How to build a real estate farm step-by-step

With inventory at all-time lows, the need to generate listings has never been more pressing. Whether you’ve never built a farm before or it’s been a while since you have, these steps will help you create and grow a thriving geographic real estate farm. Continue reading

Zentap addresses all your Facebook needs in one place

Consistency in social media marketing is a big challenge for busy agents. Zentap can help those who aren’t good at it look like they are. Continue reading

Marketing through video? Here’s how to 10X your reach

The more video you create, the better you get at it. As you expand your content creation and share videos more creatively, you’ll see a massive ROI. To aid in your expanding marketing efforts, here are five simple types of videos you can easily make an… Continue reading

Do you speak the 5 love languages of customer service?

In the hottest, most competitive markets most agents have seen in their careers come major challenges. Clients need reassurance that you’ve got it under control, which might mean customizing your service based on their “love language.” Here’s how to do… Continue reading

Low inventory? 11 ways to generate more listings ASAP

Your ability to generate listings will be key in this being your best year in this business. Take action on one or more of these 11 strategies, and you will see your opportunities to take more listings expand. Continue reading

Joining Clubhouse? Get the lowdown on this buzzy app

By now, you’ve probably already heard of Clubhouse, the invite-only audio app that’s taking the social media world by storm. As a real estate agent, here are the basics you need to know — plus a few tips to get started. Continue reading

How this franchise is growing its business by planting trees

Realty ONE Group is planting one tree for every closed transaction. We talked to founder and CEO Kuba Jewgieniew to find out how the company is supporting its agents while furthering its commitment to the environment. Continue reading

How indies can thrive in today’s market

Succeeding in today’s market is hard. Agent splits are higher, there’s a race to the bottom on commissions, and it’s expensive in both dollars and resources to provide the services agents and clients want. We firmly believe that it’s possible to make i… Continue reading