Ricoh Tours unveils new ads using 360-degree footage

Using the popular Theta V camera, agents can now use immersive listing video in their banner advertising campaigns, the company announced. Continue reading

Why social gatherings are the new social media

From parades to bustling farmer’s markets agents are taking advantage of weekly social events to cultivate relationships and heighten brand awareness. Continue reading

Indie brokerages see opportunity in era of disruption

Thanks to their uniquely personalized identities in local markets and the advent of affordable new tech tools like Amazon’s Echo devices, independent real estate brokerages are well-positioned to compete against larger national real estate chains. Continue reading

We’re live from Inman Connect New York 2019

Inman Connect New York 2019 is the biggest and most ambitious iteration of our East Coast conferences yet, drawing more than 250 speakers to Manhattan to discuss the state of residential real estate and how to succeed in an increasingly technologically… Continue reading

BHGRE teams with Homespotter to offer free social media tool

Better Homes and Gardens Real Estate is partnering with digital real estate marketing company Homespotter to launch a free branded social media marketing tool for BHGRE agents. Continue reading

EMPWR Media doesn’t find leads, it multiplies them

This online presence builder is a resource for real estate agents to augment their digital footprint through dynamic content management and business profile marketing. Continue reading

3 tweaks that’ll boost your brand in a saturated market

As a real estate agent, you must distinguish yourself from others and show prospects exactly why they should choose you over another agent. This can be a challenge, but it’s definitely not impossible — and here’s how to do it by tweaking three things y… Continue reading