Tag Archives: marketing

Luxury Presence gets $2.13M in funding

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The Santa Monica-based luxury brokerage marketing platform closes on funding round of $2.13 million to expand marketing services to luxury real estate brokerages. Continue reading →

The secret weapon some of the top names in real estate use

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Ever been in a situation where a deal was going south and there was nothing left to do but improvise to keep it alive? Improv acting classes can go a long way in those cases. Here’s why you should consider taking up improv. Continue reading →

5 ways to keep your seller’s expectations in check

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Sellers often have their own ideas of what the selling process looks like. When these notions surface, you’ll have to address them head on and set your sellers straight. Here are five ways to address seller concerns before they become outrageous expect… Continue reading →

A buyer’s market may be a boon for Zillow, realtor.com and portals

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For Veronica Figueroa, a broker and owner of RE/MAX Innovation in central Florida, a buyer’s market will require agents to connect on a more human level. And she too saw digital advertising as a place to spend money making that happen. Continue reading →

How to get more leads in 2019 using Facebook, Zillow and Google

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Many agents drive themselves nuts trying to sync flashy new tools into their marketing plan. Boiling it down to the necessities greatly helps when it comes to automation and digital marketing. Here are five tools that’ll help you rake in the leads next… Continue reading →

‘It’s all about exposure.’ Agents share tactics for an uncertain market

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As the market shifts thanks to rising inventory and slower price growth, do real estate agents need to change their approach at all? When it comes to marketing listings and finding buyers, agents find their approach is pretty much status quo, with a fe… Continue reading →

3 ways for real estate agents to rank higher on Google

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Ranking well in search can be a game changer for your real estate business. By showing up for valuable search queries, you can get free organic traffic, which can ultimately lead to more clients. Continue reading →