WATCH: How to build brand awareness for $2 a day

During Inman Connect Las Vegas, the founder and CEO of Shred Media shared a cost-effective Facebook ad strategy to build brand awareness for just $2 per day. Continue reading

WATCH: The ‘single most important thing’ you can do to grow your client list

Ready to grow your subscriber list? At Inman Connect Las Vegas, Grant Wise shares tips on how to make your life easier and ramp up your business by leveraging automation platforms. Continue reading

The psychology behind pricing a home in the luxury sphere

Pricing a property is a real skill no matter the niche, but it can be especially tricky in the luxury market. That’s why we got some of the top luxe agents to share how they work through pricing with high-net-worth sellers. Continue reading

WATCH: Why YouTube is a a ‘killer lead generation strategy’

Content marketing on YouTube can be a great way to generate quality business leads, says Keller Williams agent Karin Carr, who uses it to build her business. One of the biggest bonuses of this practice is that it’s free. Continue reading

Dear Marketing Mastermind: Do hashtags matter?

In this monthly advice column, the Marketing Mastermind, regular Inman columnist Christy Murdock Edgar, answers three burning questions. This month’s topic: Are you confused by the hows and whys of hashtags on social media? It’s my most-requested topic… Continue reading

Why retargeting should be part of your firm’s marketing strategy

Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Lead-gen game changer: How to get 10,000 new followers in 60 days

With a focused approach and amped up posting strategy, Sam Khorramian quadrupled his Instagram following in two months. Here’s how you can do the same. Continue reading

Inman News quiz: Think you’re on top of the week’s biggest stories?

The real estate industry threw some curveballs. Take Inman’s real estate news quiz to demonstrate how strong your talking points and cocktail banter are this week. Continue reading

Open house manager OHGuests packages features with affordability

Barely a month old, this open house management solution for individual agents and hands-on brokers stresses data security and affordability, and it’s flexible for all mobile operating systems. Continue reading