Tag Archives: marketing

Recycle this post! 8 ways to get the most bang for your ideas

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Blogging has many steps — writing, rewriting, editing and writing again. The key to working smarter — and not harder — is to make sure that one of those steps includes recycling your best insights so that you get the most ROI from your efforts. Here ar… Continue reading →

Total Expert wants to let banks, lenders track people’s lives

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Journey Creator, as the tool is called, is designed to let banks and lenders craft marketing campaigns around major events in consumers’ lives. It draws on data to identify those life events, and the company believes the end result will be that financi… Continue reading →

Over sending birthday cards? Try these 7 unforgettable ways to connect with past clients

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Everyone has received a generic birthday card from the dentist or insurance agent. It’s nice to be recognized, but it doesn’t make a lasting impact. Here are three business-building activities that are memorable, personal and keep the agent at the top … Continue reading →

50+ content marketing ideas that’ll reel in buyers

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We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Continue reading →

Zillow’s free 3D home tours launch nationwide

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In a move to upend the world of real estate imagery, Zillow announced Monday it will let people across the U.S. and Canada use a free app to snap photos and create online 3D home tours. Continue reading →

Prospector, networker, converter, marketer: What’s your strength?

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Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading →