The shallowness and importance of a first impression in the real estate industry are undeniable, which is why it’s important to nail your personal brand image from the get-go. Here are the three most important factors that make up your personal brand i… Continue reading
To find out if a brand evolution or rebrand is necessary, an excellent place to start is with a brand audit. The result of the review will shed light on whether your brand is still relevant and valuable or if it’s time for a change. If it is, just foll… Continue reading
In the ever-evolving world of real estate tech, LionDesk is choosing integrations and leveraging partnerships with top third-party applications to create a CRM that plays well with others — and allows agents to maintain their independence. Learn more a… Continue reading
Why aren’t we looking closer at views, favorites and the metrics that make a listing stand out? Troy Palmquist digs into popular sites’ metrics, or lack thereof. Continue reading
Expert Michael Hellickson knows that selecting the right CRM isn’t easy for most agents. A lot of what they should use depends on the other technology they rely on. But more importantly, it has to do with where they’re at with their business. Find out … Continue reading
Regardless of your market, you’re likely competing against many real estate agents for business. Follow these steps to get that unique cutting edge that’ll better your business, set you apart and make a lasting impression. Continue reading
Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Continue reading
From one introvert to another, how can you market yourself to your database without resorting to extroverted tactics like cold calling, door-knocking or popping-by? Try these simple strategies. Continue reading
In this monthly advice column, the Marketing Mastermind answers three burning questions. This month’s topic: leveraging the media. Find out how effective media outreach can make you the bonafide real estate aficionado in your area from PR expert Christ… Continue reading
LandOnEarth is a new home search portal now in beta that focuses on lifestyle before availability and helps agents interact and manage their business. Continue reading