What Kim Kardashian can teach you about social media

With 60 million-plus Twitter followers and 132 million Instagram followers, every move Kim Kardashian makes is captured, catalogued and commented on by her fans. What can you learn from this social media queen to improve your own feed? Find out here. Continue reading

Are you making these 3 career-ruining mistakes?

How do you succeed in real estate? The answer to that is varied and highly individualized. However, there are certainly mistakes that will chip away at your ability to achieve success. Here are active measures you can take to avoid failing as an agent. Continue reading

How to leverage the one thing every listing has — the address

Think about it: If you are the listing agent for a property or you are simply executing an open house for another agent, there is only one thing that you possess that the general public doesn’t — the address. Here’s how to leverage that to your advanta… Continue reading

Is your business April foolproof? Ask yourself these 5 questions

The key to making your business goals in 2019 is making sure you’re on track along the way. As the second quarter begins, ask yourself these questions, and answer honestly. Then retool if need be to stay on track the rest of the year. Continue reading

7 trust-building social media hacks

To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading

Facebook’s ad targeting was more exclusionary than most realized

Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading

Why you shouldn’t call every expired on the MLS

Is it time to regulate how Realtors use MLS data? The problem is that too many agents simply solicit property owners and have no knowledge of the property or neighborhood. They just see another potential lead. There’s much more to it. Continue reading