Tag Archives: marketing

Does the car an agent drives to a listing appointment matter?

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When Courtney Clarke showed up to meet a potential client last month, the first thing she ended up talking about was her 2018 M5 BMW. The man, a mechanic, loved it. Continue reading →

3 marketing activities all agents should be doing

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Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading →

Who do you want to sell to? 4 tips for honing your target market

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Who is your ideal client? Everyone, right? Wrong. Here’s why honing in on your target audience is crucial to killing it in your market and how to make sure you’re doing it right. Continue reading →

The Real Word: Tom Ferry on building a business (and a life)

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Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they sit down with real estate coach Tom Ferry to discuss building a business, work-life balance and how he’d build a brokerage (not that … Continue reading →

3 ways coaching can help you be a better agent

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Do you need a coach? The answer lies within you and your needs. A coach doesn’t have to be a paid coach; it could be a mentor, a confidant or a person you hire. As long as you work with a pro, your business will improve in these aspects. Continue reading →

Realogy’s in-house marketing firm launches for all NRT agents

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The Studio, Realogy’s in-house marketing agency, announced Thursday that it will now be available for all Coldwell Banker NRT agents. Continue reading →

9 ideas for making your ‘thank you’ stand out

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What’s the best way to stand out from the sea of other agents? Personalize your efforts. When simply saying “thank you” doesn’t seem like enough for your top clients, try these thoughtful, creative ideas to show your appreciation for their business…. Continue reading →

Zillow unveils new logo and Premier Agent scoring system

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Zillow Premier Agents who earn scores of 90 or higher on online customer satisfaction surveys will be awarded a “Best of Zillow” badge on the site. Continue reading →

Pipeline problems? Get back on track with these 5 lead gen tips

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All agents go through ups and downs in their careers. Part of staying afloat is knowing where your next client is coming from. When you feel a dry spell coming on, stick to these reliable lead generation strategies to stay on track. Continue reading →