Tag Archives: marketing

Zillow is testing self-guided home tours to compete with iBuyers

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Zillow is piloting a new program in Phoenix that gives prospective homebuyers access to the online behemoth’s homes without appointments or even agents. Continue reading →

10 tips for snagging a buyer (and tons of leads) at your next open house

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Open houses have long been seen by sellers as an activity crucial to selling their homes, and agents believe just as fervently that open houses are tools for developing buyer leads. Here’s how to host these events the right way so that they serve both … Continue reading →

Coldwell Banker unveils new logo, ongoing rebranding effort

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Coldwell Banker unveiled a rebranding effort Monday that includes a new logo and mission statement, which the company expects to roll out over time. Continue reading →

5 things your listing video team needs to know

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Real estate video has come a long way from iPhone cuts with listing descriptions dubbed over them. Some listing videos look like they could be Super Bowl commercials. If you’re looking to have professional content that showcases a property in all its g… Continue reading →

6 daily prospecting activities new agents can’t afford to skip

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The beginning is always the hardest, and it can be overwhelming for a newbie. But by pursuing these six avenues, new agents can get their business up and running and, most importantly, profitable by taking action every day. Continue reading →

WATCH: The key to effective conversation

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There are times when agents should use a script and other times when they shouldn’t. Get the inside scoop from experts on how to navigate tricky conversations and the top phrases and questions they recommend to ensure the sale.  Continue reading →

Love VR, but hate the headset? Try Ground Control

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Radical Galaxy Studio recently launched a tour product for agents who sell new-build condos, residences and apartments from showroom floors. It’s a VR content management system called Ground Control, no VR headset required. Continue reading →