Tag Archives: marketing

Keller Williams-owned company sues Real Estate Webmasters, HomeAway

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SmarterAgent, a mobile platform that allows agents and brokers to create websites and customized search apps, is suing HomeAway and Real Estate Webmasters for patent infringement, claiming the two companies are infringing on a patent related to locatio… Continue reading →

WATCH: Making relationships part of your brand proposition

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In this industry, you’ll hear over and over again that real estate is a relationship business. In this Inman Connect New York video, you’ll learn how experts are using relationships as their biggest asset. Continue reading →

Announcing the first round of speakers for Inman Connect Las Vegas 2019

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ICLV announced the first round of speakers for the weeklong educational and networking event, taking place July 23 – 26, 2019. Continue reading →

Why your ‘999’ price strategy is only fooling you

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Most online search portals restrict price searches to fixed numbers. This brings up an important question: Should agents list a home at $499,900 or $500,000? Should we price the home at $999,900 or $1 million? Continue reading →

A simple checklist sellers should use before every showing

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Spend some time making sure sellers understand that a successful and quick sale depends on them staying in front of showings so the home really shines. Here are a few ways to make sure your sellers are putting their best house forward. Continue reading →

WATCH: From idea to successful marketing campaign

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Shay Hata shares how she contacts her clients with relevant information — on the daily. David Marine talks about how he married passion with message and some cute little pups. Find out how they’ve nailed implementation onstage at Inman Connect New York… Continue reading →

Dear Marketing Mastermind: How can I raise my game?

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In this monthly advice column, Marketing Mastermind Christy Murdock Edgar answers three burning questions from the real estate industry at large. This month’s topic: What are some of the game-changing things you can do to make your marketing and reputa… Continue reading →

Luxury listings will now follow you around the web

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The new product will allow brokerage and luxury listing platform Luxury Portfolio International to deliver targeted ads from the 50,000 properties it markets across the web. After someone views a property on Luxury Portfolio’s website, they’ll start se… Continue reading →